News & Updates about our platform and the Wine & Spirits industry at large.
by Evan Brown Feb 16, 2017
Offering your customers discounts using Promo Codes is a powerful way to induce customers to Buy Now! Customers like Promo Codes because they get a discount, such as Free Shipping or savings on their products or subtotal. Retailers like Promo Codes because they're an easy way to target and track their promotions and learn about what their customers want. However, many retailers might not realize that they're doing Promo Codes the wrong way.
by Evan Brown Feb 01, 2017
Bottlenose has just released version 2.3 of our platform, which brings new features, improvements and fixes.
Customers who trigger a Promotion will now see the Promotion name listed with the order total in their cart, during checkout, and on their receipt. Also, if a Promotion has discounted a Product, the customer will see the original price of the Product and their savings in their cart.
Products with these attributes now offer…Read More
by William Carr Dec 22, 2016
by Evan Brown Dec 08, 2016
Bottlenose has just released version 2.1 of our platform, bringing with it a host of improvements.
This release saw changes and improvements to our Promotion Engine:
Promotions can now be triggered on Products based on their Product Group. Now you can offer discounts or free shipping for a select Group of Products.
Case Discounts have been folded into the Promotion Engine. You can assign a discount percentage to Wine, Sparkling Wine and/or…Read More
by Howard Morrison Jan 04, 2017
Shopping online, with a "Pick up at Store" option is a growing trend, gaining momentum steadily as consumers search for quickness and efficiency. In their lives, use of smart phones has produced an explosion of online activity while, ironically, it has dampened enthusiasm for actual telephone calls which are less time efficient.
If you have been holding back on adding a "Pick up at Store" ordering option, now is a great time to reconsider. While consumers love the ease of online shoppin…Read More
by Howard Morrison Nov 21, 2016
It is possible to receive a fraudulent online order even when preventative measures are taken, such as using a PCI Compliant Payment Gateway. Every merchant should examine orders from unknown purchasers carefully. Check for inconsistencies. If the phone number, bill to, ship to, and email address do not seem to match, get the order verified. If the product ordered seems suspicious, such as for Christal Champagne, and/or the requested delivery is Overnight or 2nd Day, it's best to verify. Typical…Read More
by Evan Brown Nov 22, 2016
More than 25% of today's wine & spirits purchases are made using a mobile device. If your website can't provide a pleasing mobile experience to your customers, they will go elsewhere and find another site that can.
In your store, they can read labels and signage, or consult with your staff. On your website, customers only know what you show them on the screen. If you're not providing every detail you can, your customer will be less move…Read More
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