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News & Updates about our platform and the Wine & Spirits industry at large.

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Product Details Increase Sales, Transactions and Page Views

by Evan Brown Nov 02, 2017

Wine merchants face a unique set of challenges due to the ever changing inventory they present online. Faced with many options such as number of products to list and how much info to add per product, they, understandably become perplexed, seeking advice, answers, and solutions. QUESTIONS: Is it worth the time it takes to provide completed info on products? Can't I pick and choose which products get complete and which get minimal information? ANSWER: You are better off not listing products with m…

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What's New In Bottlenose 2.7

by Evan Brown Oct 12, 2017

Bottlenose 2.7 is live and includes many new features and improvements.

Consumer Website

Slideshow Improvements

  • Homepage slideshows now expand to the full width of the device and are smart-cropped to fit the ideal aspect ratio. 
  • Slideshows can now be navigated by swipe on touch-enabled displays.

Calendar Improvements

  • The layout of Events in the Calendar have been adjusted to be more readable and provide navigation to view other events.
  • If no upcoming events are available, the Calendar will display recen…
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What's New in Bottlenose 2.6

by Evan Brown Jul 24, 2017

Bottlenose 2.6 has been released and comes with a host of new features and improvements.

Email Marketing

Platform Overhaul

Bottlenose has completely replaced the underlying system driving our Email Marketing platform, which results in a faster, more responsive experience. All screens related to Email Campaign management load significantly more quickly, without the loss of any functionality. This change was made to improve performance and lay the groundwork for more features in the future.

Choose Cam…

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Email Marketing Campaigns - 3 Must Haves

by Evan Brown Jul 05, 2017

If you are a retailer who is about to create an Email Marketing campaign, you should review our three "must haves" before sending to your subscribers.

1. Make sure your website and email campaigns are mobile optimized

As an average, Bottlenose reports that 29.6% of all online sessions and 18% of all online sales for wine & spirits retailers come from customers using a mobile device. The Apple iPhone represents 47.28% of the total mobile sales. These numbers signify the importance of mobile. It con…

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Best Practices: Guest Checkout

by Evan Brown May 26, 2017

Why do I want Guest Checkout?

Some retailers may question why their website should offer a Guest Checkout feature in addition to the traditional Account creation. Simply stated, you will have a higher conversion rate and make more sales with your website by offering Guest Checkout.

Research studies show...

Research studies reveal that over 20% of the time cart abandonment is due to lack of a Guest Checkout option being offered. Formisimo quotes 23% and B1 Intelligence quotes 28%. This group of pote…

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What's New In Bottlenose 2.5

by Evan Brown May 19, 2017

What's New

Merchant Admin Portal

Bottle Count Promotion Trigger

You can now craft Promotions using a Bottle Count trigger, which will trigger the Promotion only when consumers have a certain quantity of Products in their cart.

Deposits

You can now include deposit amounts on your Products, which will shown separately from the price, but will be included in the order total as a separate line item.

Shelf Talkers

You can now create Shelf Talkers for any Product on your website. You can choose to include th…

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What's New in Bottlenose 2.4

by William Carr Mar 08, 2017

Merchant Admin Portal

Color-Coded Order Statuses

In addition to Pending orders being colored yellow, Cancelled orders now show in red and Ready orders show in blue.

Ready for Delivery status

Orders can now be set to "Ready for Delivery". This status sends an email to your customer asking them to schedule delivery.

Subscription Pop-Up

You can now enable a pop-up window to new visitors to your site, prompting them to sign up for your Email Marketing campaigns. You can also attach a key-based promotion t…

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Best Practices: Promo Code

by Evan Brown Feb 16, 2017

Promo Codes Grow Your Business

Offering your customers discounts using Promo Codes is a powerful way to induce customers to Buy Now! Customers like Promo Codes because they get a discount, such as Free Shipping or savings on their products or subtotal.  Retailers like Promo Codes because they're an easy way to target and track their promotions and learn about what their customers want. However, many retailers might not realize that they're doing Promo Codes the wrong way.

The Wrong Way: An Input Bo…

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What's New in Bottlenose 2.3

by Evan Brown Feb 01, 2017

Bottlenose has just released version 2.3 of our platform, which brings new features, improvements and fixes.

For Customers

Improved Visibility of Promotions

Customers who trigger a Promotion will now see the Promotion name listed with the order total in their cart, during checkout, and on their receipt. Also, if a Promotion has discounted a Product, the customer will see the original price of the Product and their savings in their cart.

Pre-Arrivals & Futures

Products with these attributes now offer…

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Bottlenose 2.2 Released

by William Carr Dec 22, 2016

What's New

  • Products may be designated as future/pre-arrival
  • Google Tag Manager Support
  • Delete and edit critic reviews
  • USPS Shipping service for paper goods
  • Buy a case button
  • Move buy button above fold for mobile devices
  • Prompt consumers to subscribe to email list on receipt screen
  • Promotion Engine administration enhancements
    • Drag to change sort order
    • Inactive/active toggle
    • Create key triggered promotions (https://www.mywinestore.com/save10)
    • Attach promotion to E-mail subscribe
    • Record promotion_id with order
    • D…
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New Features in Bottlenose 2.1

by Evan Brown Dec 08, 2016

Bottlenose has just released version 2.1 of our platform, bringing with it a host of improvements.

Promotion Engine Expanded

This release saw changes and improvements to our Promotion Engine:

Product Group Trigger

Promotions can now be triggered on Products based on their Product Group. Now you can offer discounts or free shipping for a select Group of Products.

Case Discounts

Case Discounts have been folded into the Promotion Engine. You can assign a discount percentage to Wine, Sparkling Wine and/or…

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Pick-up at Store: just makes "cents"

by Howard Morrison Jan 04, 2017

Shopping online, with a "Pick up at Store" option is a growing trend, gaining momentum steadily as consumers search for quickness and efficiency.  In their lives, use of smart phones has produced an explosion of online activity while, ironically, it has dampened enthusiasm for actual telephone calls which are less time efficient.

If you have been holding back on adding a "Pick up at Store" ordering option, now is a great time to reconsider. While consumers love the ease of online shoppin…

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Dealing with fraudulent online orders

by Howard Morrison Nov 21, 2016

It is possible to receive a fraudulent online order even when preventative measures are taken, such as using a PCI Compliant Payment Gateway. Every merchant should examine orders from unknown purchasers carefully. Check for inconsistencies. If the phone number, bill to, ship to, and email address do not seem to match, get the order verified. If the product ordered seems suspicious, such as for Christal Champagne, and/or the requested delivery is Overnight or 2nd Day, it's best to verify. Typical…

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