News & Updates about our platform and the Wine & Spirits industry at large.
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by Howard Morrison yesterday at 5:30 PM
In our last blog, we explored the importance of robust Website Product Management for successful wine and spirit eCommerce sites. When budgeting for Website Product Management, there are several components for a merchant to consider. In most cases, merchants must choose how and where to invest in product management. A good understanding of the basic information gathering processes and their cost structures can be the difference between a profitable eCommerce site and one that fails to live up to…Read More
by Howard Morrison Sep 11, 2018
Research has found that wine labels, descriptions, images, and reviews can actually alter people’s emotions, even encouraging them to pay more for a bottle. Your online customers can't hold the bottle in their hand, so if your website doesn't provide complete, precise details about the products you sell, you're missing sales. The name of the wine and price is just not enough, people want to know more. And lack of product information is where a lot of online wine and spirit shops fail.
We get a lo…Read More
by Larry Kilroy May 09, 2018
First, a note from the Bottlenose team:
At Bottlenose our top priority is to be your partner in building a successful online presence that compliments and expands your brick and mortar operation. We believe that in order to do this, transparency is the primary building block for that relationship. With that in mind, we wanted to address the bumpy roll out of our 2.8 feature release these last couple of weeks. In hindsight, we could have done a better job making feature decisions th…Read More
by Howard Morrison Feb 16, 2018
It is in your best interest to list vintages on most of your wine products. Notable exceptions would be non-vintage wines such as champagnes and lower budget bargain wines. Examples are Barefoot wines and other Gallo products which do not provide a vintage. All other wines, which annually harvest grapes for a production from that year, should be listed with their vintage. Wines with vintages provide shoppers with specificity and confidence to purchase since critic reviews and scores, as well as…Read More
by Howard Morrison Jan 03, 2018
Who is your most valuable Assistant? Your website is, bar none. It is capable of answering multiple questions from thousands of customers in less than a minute. It can complete an order - shop, find, place in cart, checkout, in a fraction of the time it takes in-store. It is your hub for in-store information and social media communication. Your website works tirelessly 24 hours a day and 7 days a week. It can build your brand, give customers confidence, and lead you to long term growth.
How to Us…Read More
by Evan Brown Nov 02, 2017
Wine merchants face a unique set of challenges due to the ever changing inventory they present online. Faced with many options such as number of products to list and how much info to add per product, they, understandably become perplexed, seeking advice, answers, and solutions. QUESTIONS: Is it worth the time it takes to provide completed info on products? Can't I pick and choose which products get complete and which get minimal information? ANSWER: You are better off not listing products with m…Read More
by Evan Brown Oct 12, 2017
Bottlenose 2.7 is live and includes many new features and improvements.
by Evan Brown Jul 24, 2017
Bottlenose 2.6 has been released and comes with a host of new features and improvements.
Bottlenose has completely replaced the underlying system driving our Email Marketing platform, which results in a faster, more responsive experience. All screens related to Email Campaign management load significantly more quickly, without the loss of any functionality. This change was made to improve performance and lay the groundwork for more features in the future.
by Evan Brown Jul 05, 2017
If you are a retailer who is about to create an Email Marketing campaign, you should review our three "must haves" before sending to your subscribers.
As an average, Bottlenose reports that 29.6% of all online sessions and 18% of all online sales for wine & spirits retailers come from customers using a mobile device. The Apple iPhone represents 47.28% of the total mobile sales. These numbers signify the importance of mobile. It con…Read More
by Evan Brown May 26, 2017
Some retailers may question why their website should offer a Guest Checkout feature in addition to the traditional Account creation. Simply stated, you will have a higher conversion rate and make more sales with your website by offering Guest Checkout.
Research studies reveal that over 20% of the time cart abandonment is due to lack of a Guest Checkout option being offered. Formisimo quotes 23% and B1 Intelligence quotes 28%. This group of pote…Read More
by Evan Brown May 19, 2017
You can now craft Promotions using a Bottle Count trigger, which will trigger the Promotion only when consumers have a certain quantity of Products in their cart.
You can now include deposit amounts on your Products, which will shown separately from the price, but will be included in the order total as a separate line item.
You can now create Shelf Talkers for any Product on your website. You can choose to include th…Read More
by William Carr Mar 08, 2017
In addition to Pending orders being colored yellow, Cancelled orders now show in red and Ready orders show in blue.
Orders can now be set to "Ready for Delivery". This status sends an email to your customer asking them to schedule delivery.
You can now enable a pop-up window to new visitors to your site, prompting them to sign up for your Email Marketing campaigns. You can also attach a key-based promotion t…Read More
by Evan Brown Feb 16, 2017
Offering your customers discounts using Promo Codes is a powerful way to induce customers to Buy Now! Customers like Promo Codes because they get a discount, such as Free Shipping or savings on their products or subtotal. Retailers like Promo Codes because they're an easy way to target and track their promotions and learn about what their customers want. However, many retailers might not realize that they're doing Promo Codes the wrong way.
by Evan Brown Feb 01, 2017
Bottlenose has just released version 2.3 of our platform, which brings new features, improvements and fixes.
Customers who trigger a Promotion will now see the Promotion name listed with the order total in their cart, during checkout, and on their receipt. Also, if a Promotion has discounted a Product, the customer will see the original price of the Product and their savings in their cart.
Products with these attributes now offer…Read More
by William Carr Dec 22, 2016
by Evan Brown Dec 08, 2016
Bottlenose has just released version 2.1 of our platform, bringing with it a host of improvements.
This release saw changes and improvements to our Promotion Engine:
Promotions can now be triggered on Products based on their Product Group. Now you can offer discounts or free shipping for a select Group of Products.
Case Discounts have been folded into the Promotion Engine. You can assign a discount percentage to Wine, Sparkling Wine and/or…Read More
by Howard Morrison Jan 04, 2017
Shopping online, with a "Pick up at Store" option is a growing trend, gaining momentum steadily as consumers search for quickness and efficiency. In their lives, use of smart phones has produced an explosion of online activity while, ironically, it has dampened enthusiasm for actual telephone calls which are less time efficient.
If you have been holding back on adding a "Pick up at Store" ordering option, now is a great time to reconsider. While consumers love the ease of online shoppin…Read More
by Howard Morrison Nov 21, 2016
It is possible to receive a fraudulent online order even when preventative measures are taken, such as using a PCI Compliant Payment Gateway. Every merchant should examine orders from unknown purchasers carefully. Check for inconsistencies. If the phone number, bill to, ship to, and email address do not seem to match, get the order verified. If the product ordered seems suspicious, such as for Christal Champagne, and/or the requested delivery is Overnight or 2nd Day, it's best to verify. Typical…Read More
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