Offering your customers discounts using Promo Codes is a powerful way to induce customers to Buy Now! Customers like Promo Codes because they get a discount, such as Free Shipping or savings on their products or subtotal. Retailers like Promo Codes because they're an easy way to target and track their promotions and learn about what their customers want. However, many retailers might not realize that they're doing Promo Codes the wrong way.
This method is very common on the web, and you've probably seen this on a lot of sites, however, having your customers enter a code during checkout is wrong for several reasons:
Luckily, there's a better way...
To do Promo Codes the right way, we just move our code from the checkout, to the URL, like so:
That's it! This one simple change yields several improvements:
Hand’s down: The Best Practice for offering a Promo Code on your website is to ditch the input box and start using Promo URLs.
Best Practices is a series of posts by Bottlenose to help you succeed online. Each post discusses the best way to accomplish a specific goal with your website, drawing on our extensive experience providing websites to Wine & Spirits retailers. Subscribe to stay up to date with Best Practices and learn more about how your can get more out of your website.